John at Confessing Evangelical has posted a great article on evangelism. He begins by discussing current problems in evangelism:
Then he continues with a biblical model of prayer and service. You can read the whole thing here.
Now, there are two main problems with the way “personal evangelism” gets dealt with by much of evangelicalism. First, guilt-tripping: people are made to feel that, if they are not constantly “sharing their faith” then they are (a) second-rate Christians, and (b) personally responsible for the eventual damnation of their friends and relations. This all tends to cement evangelicalism’s reputation as a religion for extroverts in which more introverted and withdrawn types feel very ill at ease.
Second, what Ranald Macaulay has called “the virus of technique“: “personal evangelism” becomes a matter of finding the right “gospel outline” - Two Ways to Live, say, or the Four Spiritual Laws - and training people to use that outline. (Note: I’m not saying that good quality gospel presentations such as 2WTL don’t have a place, just that building personal evangelism programmes around them can lead to a “technique” mentality, in which the aim is delivering certain content to people rather than genuine communication with them as individuals.)